A international expansion and the roll-out of new products are among the ambitious plans at HealthEngine, as the company’s hyper-growth sees it continue to move beyond the online GP booking origins to become a “care experience platform”.
An Australian digital health success story, HealthEngine experienced a supercharged 2017, raising $26.7 million in its Series C funding round led by venture capitalists Sequoia India, earning an 87 per cent year-on-year growth and almost doubling its workforce.
Ten of thousands of GPs, dentists, specialists and allied health practitioners are now on the platform, which attracts over 2 million unique visitors a month. Late last year the company launched Medication Manager, allowing patients to monitor their prescriptions, and receive dosage reminders and prompts before scripts run out.
With the fast pace of business growth has come the expansion of the leadership team that will guide the next phase.
Ex-Singapore-based LinkedIn director Edward Bray has joined HealthEngine at what he describes as an important time for the company. Charged with reinforcing its position in the market and accelerating patient growth, he said HealthEngine’s expansion strategy is designed to improve patients’ access to care through technology.
“We're in hyper-growth at the moment and we've got big ambitions and I’m just excited to play a role in all of that and help scale the business into the future,” Bray told Healthcare IT News Australia.
Those ambitions are transformative and provide the company with the scope to become a one-stop-online-healthcare-shop for patients.
“Obviously there are exciting things on the product roadmap and we have a vision to become more than a bookings engine and more than a directory to become more of a care experience platform. That's the broader vision for the company.”
The company, which is led by co-founder, CEO and Medical Director Dr Marcus Tan, together with co-founder and Head of Product Adam Yap, is adapting to scale in order to continue to build on its success, according to Bray, with the focus on Australia first.
“My immediate goal will be making sure we maximise the opportunity in Australia. But certainly part of our mission and vision is to improve healthcare for everybody around the world so it is part of what the company is attempting to do.”
Bray’s Asia-Pacific experience will ideally inform efforts to transcend the Australian border and extend into the lucrative markets to the north.
“Global expansion wouldn’t be without complexity but if we are going to achieve our mission and our vision then we've got to impact lives all around the world.”
Currently, HealthEngine attracts 15 million users per year, with 66 per cent of patients using the site outside of working hours to book appointments. With massive populations to be potentially tapped in Asia alone, the scope of the company’s market growth could be considerable.
But corporate ambitions aside, for Bray it’s the improvements to the online healthcare ecosystem for providers and patients that also provides motivation.
“It’s the sort of stuff that gets you out of bed every morning,” he said.