Healthily, a firm specialising in patient education and behaviour change, has announced a deal to integrate its GoShare platform into technology from medical software and information provider MedicalDirector.

GoShare is meant to help health professionals deliver tailored and engaging patient education information and resources, officials say, with the goal of improving health literacy and supporting behaviour change.

The platform enables GPs and practice nurses to access and send health information and resources electronically to patients so they can understand how to better self-manage their health and wellbeing.

Key features include the ability to address a patient’s health literacy by selecting and sending relevant content in a variety of culturally appropriate and easy to understand formats – including videos, animation and text – and to connect patients to relevant local supports.

Healthily touts the fact that GoShare includes Australia’s largest library of patient and career experiences; thousands of information sheets from Australia’s leading healthcare organisations; links to credible websites, apps and tools, and detailed self-service reporting and engagement data.

"We are committed to empowering patients to play an active role in managing their health,” said Healthily founder Dr. Tina Campbell in a statement.

Healthily already works with the country’s leading peak bodies and health services to develop evidence-based health content and works to ensure that health professionals have access to the most up-to-date patient education information and resources.

This includes patient-shared experience videos, designed to promote positive behaviour change, while information regarding engagement and feedback supports can help support conversations between patient and caregiver about self-management needs or progress.

Surveying more than 1,500 Australians in May, MedicalDirector found that more than half of respondents habitually turn to Google at least once a week for medical questions and symptoms, even though only about two in 10 perceive the search engine as a trustworthy source of health information.

"Listening to people in similar circumstances sharing their health experiences and insights is an effective way of engaging patients and improving their confidence and knowledge to self-manage their conditions," said Campbell.

Platforms like GoShare can help with practice management tasks like streamlining document management and offer features like automated SMS recalls and reminders.

GoShare also allows patients to share digital content bundles with care teams and families, allowing them to play a more informed and active role.

"Harnessing new technologies to optimise healthcare delivery and support better patient outcomes remains a primary focus at MedicalDirector," company CEO Matt Bardsley said in a statement.

In February, Healthily partnered with Brisbane South Primary Health Network on an initiative to support person-centred collaborative care in primary practice.

Through the partnership, health professionals across 15 practices were given access to the GoShare digital patient education platform, enabling them to educate patients and empower them to take a more active role in their healthcare.

Healthily has partnered with Primary Health Networks and Health Services throughout Australia. Other recent partnerships, established early this year, include Western Queensland Primary Health Network, North Queensland Primary Health Network, and Eastern Melbourne Primary Health Network.




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